Channel Milestone & Visual Updates

• 10 million subscriber celebration video
• New profile picture, channel banner, and next-level outro
• Six major developments announcement

Studio Room Upgrade

• Room used for filming all videos with 2+ billion views
• Custom neon sign with programmable color coding
• Sound engineer optimization with acoustic panels for echo absorption
• Storage room converted to second set for top-down video/unboxing shots
• Projector screen installed in front of backdrop for dual backgrounds without moving equipment
• Nanoleaf panel upgrade: replaced triangular arrangements with square panels filling entire walls
  • Months of collaboration with Nanoleaf for design
  • Walls now function as digital canvas for color painting

Massive Tech Giveaway (Collaboration with MKBHD & dbrand)

• 10 iPhone 13 Pro Max with pre-applied matte black dbrand skins
• 10 Samsung Galaxy S22 Ultra with dbrand Atomic edition cases
• 20 PlayStation 5 with dbrand dark plates customization
• 30 OLED Nintendo Switch with dbrand skins
• 50 dbrand grip cases for any phone
• 80 pairs of AirPods 3 (all debranded)
• 100 custom t-shirts:
  • 50 Mr. Who's the Boss shirts (first product ever made) with Easter eggs from videos
  • 50 MKBHD shirts with histogram data from his photo
• Transparent giveaway platform via dbrand website
• Entry by following social media accounts

Environmental Initiative

• 2022 mission to give back to planet
• 2 cent donation to Solar Aid charity for each giveaway entry
• MKBHD matching donation (4 cents total per entry)
• 25 million combined subscribers between channels
• Solar Aid provides solar-powered bulbs to poor families using kerosene
• Benefits: eliminates dangerous fumes, fire risk, saves money, enables kids to study late, reduces emissions

Secret Collaboration with DIY Perks (Matt)

• 1,000 smartphone storage system project
• Cabinet delivered in 4 separate parts due to size
• Custom 3D printed clips for each phone (individually designed and printed)
• Database system with server running on shelf
• LED highlighting system to locate specific phones
• RGB lighting integration

Diamond Play Button Unboxing

• Double/triple unboxing for team members
• Joe (editing wizard) and Josh (camera magician) received play buttons
• Creator's play button didn't arrive for video
• Team worked through nights, filmed in rain waiting for 5G uploads
• Additional play buttons available for purchase for team members at 10M milestone

Channel Name Origin Explanation

• "Mr. Who's the Boss" breakdown:
  • Aaron (first name used on channel)
  • Rupesh (middle name, originally planned as first name)
  • Who's represents 5 focus areas:
    • Wearables
    • Handhelds (50% of early content)
    • Optics (cameras)
    • Smartphones (sparked tech fascination)
    • Earphones
• "Boss" represents content strategy principles:
  • Bold (unique angle, different from others)
  • Organic (never just brand messenger)
  • Surprising (catch people off guard, make them smile)
  • Succinct (never waste viewer time)
• 11-year commitment to these principles
• Joke ending: "or I used a random name generator"

New Outro

• Remix of popular 2020 outro song
• Custom creation from ground up
• Celebration of 10 million milestone