Store Opening and Setup

• Vlad A4 and team opened free store in Krasnodar parking lot
• Everything costs zero money - completely free products
• Brought full truck of A4 products for distribution
• Krasnodar chosen as 3rd highest city for A4 content views (after Moscow, St. Petersburg)

Initial Marketing and Crowd Building

• 15 minutes passed with no customers initially
• Used Telegram channel "Vlad A4 paper" for marketing
• Invited subscribers via Telegram to attract crowd
• Crowd quickly grew after social media promotion

Product Distribution

• Free merchandise included:
  • T-shirts (various colors - blue, white, green)
  • Caps and hats
  • Chocolate bars (square chocolate most popular)
  • Drinks (A4 branded beverages, Rivi drinks)
  • Backpacks and portfolios
  • Socks
  • Water bottles
  • Pencil cases
  • Diaries

Burger King Partnership Announcement

• New A4 box at Burger King containing:
  • A4 burger
  • Crispy fries
  • Drink of choice
  • A4 "vabik" (mood reflector bracelets)
• Special promotion August 16-19: bracelet for 1 ruble with A4 box purchase in mobile app
• Exclusive glowing A4 top available as rare item

Customer Challenges and Games

• Ball finding challenge in pool of balls
  • 1 minute time limit
  • Find ball with A4 sticker
  • Winners received backpacks, briefcases as prizes
• Multiple participants completed challenge successfully:
  • Mark (hundredth buyer) - won in 25 seconds
  • Sasha, David, Zlata (on her 11th birthday), Katya, Alina
• Poetry recitation for products (Borodino poem performed)
• Song challenges including "Llama mama" and A4 theme songs

Notable Interactions

• Met customer with cat named Rivi
• Birthday celebration for Zlata (11 years old)
• MMA demonstration by young customer
• SpongeBob song performance
• Wave and tsunami crowd activities
• Hired temporary seller/helper (Seryozha)

Store Operations

• Aggressive marketing approach
• Products distributed rapidly
• Refrigerators and inventory emptying quickly
• Continuous stream of subscribers and customers
• Payment method: subscription to channel required
• Website a4.ru mentioned for additional merchandise (10+ choices)

Crowd Management

• Massive crowd growth throughout event
• Crowd control challenges as people kept arriving
• Fast-paced distribution to handle volume
• Event concluded with mega-fast product distribution