Summary by TwinMind · 51m 13s
Summary by TwinMind · 51m 13s

Cabbage Patch Kids: Must-Have Toy of the Century | STUFF YOU SHOULD KNOW

Cabbage Patch Kids: Must-Have Toy of the Century | STUFF YOU SHOULD KNOW

Stuff You Should Know

Stuff You Should Know

Podcast Introduction and Previous Coverage

  • Third time discussing Cabbage Patch Kids on "Stuff You Should Know"
  • Previous mentions: Christmas gifts episode, must-have toys episode
  • Chuck's sister owns one of first 75 Little People dolls, hand-signed by Xavier Roberts
  • Josh has two Cabbage Patch Kids, not worth much money currently
  • Original Xavier Roberts craft fair dolls worth $1,000-$2,000, eBay listings around $150

Cabbage Patch Kids Description and 1983 Craze

  • Huge Christmas phenomenon December 1983
  • Described as "open arm denied seemingly dull-witted with mop-haired faces only mothers could love" (Semantics Journal, 1986)
  • Rumor: Ronald Reagan commissioned design to prepare Americans for nuclear war mutant offspring
  • Official magical origin story: Xavier Roberts followed bunny bee through waterfall, discovered Cabbage Patch where bunny bees sprinkled dust creating babies
  • Otis Lee first Cabbage Patch Kid asked Xavier to help find homes in human world
  • Founded Babyland General Hospital in Cleveland, Georgia for adoptions

Xavier Roberts and Little People Origins (1977-1982)

  • Xavier Roberts studied art at Truitt McConnell College, Cleveland, Georgia
  • Discovered German 19th century needle molding technique
  • Started making "Little People" dolls in 1977
  • Sold at craft fairs, gift shops like Unicoi State Park
  • $40 price point (equivalent to ~$100 today)
  • Won first place at Osceola art show, Kissimmee, Florida with doll named "Dexter"
  • Founded Original Appalachian Artworks
  • Opened Babyland General in converted medical center
  • Staff dressed as nurses/doctors, helped babies be "born" from cabbages
  • Featured on TV show "Real People," made Newsweek, Wall Street Journal by 1980
  • Underground cult market developing, selling above retail price

Coleco Partnership and Mass Production (1982-1985)

  • Xavier Roberts partnered with Coleco in 1982
  • Initially kept "Little People" name
  • Switched from hand-sewn heads to vinyl heads for mass production
  • Kept cloth bodies, sized down to 16 inches
  • Created variety: different ethnicities, skin colors, freckles, dimples, eye/hair colors
  • Each doll unique with own name, birth date, adoption certificate
  • Changed name to "Cabbage Patch Kids" - better marketing potential
  • $30 adoption fee ($78 in today's money)
  • Coleco leveraged media contacts for massive press coverage

Christmas 1983 Phenomenon

  • Newsweek cover December 12, 1983: girl with Cabbage Patch Kid
  • Sold 3+ million by end of 1983
  • Supply shortage created unprecedented toy frenzy
  • Parents driving across state lines, flying to London to buy dolls
  • Physical altercations in stores
  • Zaire department store, Wilkes-Barre, Pennsylvania: manager with baseball bat throwing dolls into crowd
  • Stores moved distribution to loading docks to avoid fights
  • Secondary market boom, black market markup
  • Milwaukee DJ prank: claimed B-26 bomber would drop 2,000 dolls over baseball stadium, dozens showed up in -7°F wind chill with credit cards

Continued Success and Cultural Impact

  • 1984: Another Christmas must-have toy
  • $2 billion in sales during 1984
  • Rare toy to span two Christmas seasons successfully
  • Christopher Xavier rode NASA space shuttle mission 1985
  • Became U.S. Olympic team mascot 1992, went to Barcelona
  • Featured on postage stamp
  • Over 32 years: 130 million dolls sold (would be 10th most populous country)
  • One born every 6.8 seconds

Coleco Decline and License Changes

  • Coleco focused on video games, eventually went bankrupt 1980s
  • License sold to various companies: Mattel, Hasbro, Toys R Us, currently Play Along Inc
  • Attempts to recapture success: talking dolls, swimming dolls
  • Mattel's "Snack Time Kids" recalled - ate children's fingers/hair
  • Quality declined mid-1990s: shrunk to 14 inches, full vinyl bodies
  • 2003: Toys R Us 20th anniversary brought back 18-20 inch dolls with cloth bodies
  • Current versions recreate original 1983 style for nostalgia market

True Origin Story: Martha Nelson Thomas

  • Xavier Roberts "ripped off" folk artist Martha Nelson Thomas
  • Martha created "Little Doll Babies" using same German needle molding technique
  • 1975 black and white photo shows Martha surrounded by dolls identical to Cabbage Patch Kids
  • Initial agreement: Xavier would sell Martha's dolls in gift shops
  • Disagreement over $40 price point, Martha thought too expensive
  • Xavier wrote letter threatening to make similar dolls if couldn't sell hers
  • Martha's friend spotted her dolls at Atlanta airport, realized Xavier was copying design
  • 7-year lawsuit filed by Martha
  • Martha didn't copyright dolls (wouldn't sign children), Xavier stamped signature on each doll's butt
  • 1985 settlement: undisclosed sum, enough to put Martha's kids through college
  • Xavier acknowledged taking her idea as part of settlement
  • Xavier complained about knockoffs while settling plagiarism case

Garbage Pail Kids Parody (1985-1988)

  • Tops Trading Cards created Garbage Pail Kids parody 1985
  • 15 series released 1985-1988
  • Names like Atom Bomb, Boney Tony, Squash Josh
  • Art Spiegelman (creator of "Maus") helped conceptualize
  • Xavier Roberts sued, forced design changes but parody continued
  • Bad TV show (aired only in Europe), legendarily bad movie
  • Demonstrated Cabbage Patch Kids' cultural impact - sustained cottage parody industry

Current Status and Listener Mail

  • Still produced by Play Along Inc
  • Nostalgia market: adults buying for their children
  • Beaver video recommendation: "Beef the Beaver" makes dams in house using household items
  • Shout-out to Budge family