Beyond LIVE Concert Concept

• SHINee performing live for 100,000+ fans remotely
• Fans paying ~$40 each to watch from home
• K-pop blending real and virtual worlds during pandemic
• Contrast with free livestreams on Fortnite/Instagram by other artists

Industry Impact & Revenue Crisis

• Global concert revenue dropped 70% last year due coronavirus restrictions
• Music tours halted by pandemic
• K-pop bands successfully convincing fans to pay for virtual concerts

Beyond LIVE Technology & Production

• Concept launched by SM Entertainment April 2020
• Kim Sung-Hak's Dream Maker company creates stage designs
  • Uses immersive technologies for enhanced visual effects
  • Delivers shows impossible at offline concerts
• Dream Maker produced 11 livestream shows (Super M, Twice, others)
• FaceTime integration as new concert experience element
• Recreating feeling of togetherness virtually

Fan Perspective & Accessibility

• Jenny Plyler (US SHINee fan): last saw band in person 2017 SHINee World V tour
• Prefers live concerts but happy with online access
• Solves geographic limitations when tours don't reach certain countries
• Scheduling conflicts resolved through virtual format

Industry Analysis & Western Comparison

• Mike Schabel (concert industry analyst): K-pop's "fan first approach"
• Western artists can learn from K-pop online show methods
• Focus on making audience feel their contribution/cheering matters
• Creating sense of participation and event value

SM Entertainment Strategy

• Lee Sung-Su (CEO SM Entertainment): developing fan experience since 2012
• Pandemic accelerated existing virtual concert plans
• Advanced concert format with new revenue opportunities

Revenue Model & Economics

• SHINee Beyond LIVE: $20+ cheaper than in-person concerts
• Virtual show capacity: 8x stadium capacity
• Merchandise sales for online events
  • Smartphone stands for viewing
  • Fan lights syncing real-time during concerts
• Lee declined disclosing total Beyond LIVE profits
• Venture confirmed economically viable

Government Support

• South Korean government involvement
• March announcement: $17 million investment
• Creating virtual concert space for smaller agencies/independent labels
• Supporting online audience reach initiatives

Health & Safety Protocols

• Temperature checks for band and staff
• Pre-concert health questionnaires required
• Pandemic safety measures maintained despite virtual format

Future Plans

• Band looking forward to post-pandemic developments
• Anticipation for return to in-person performances